I am not sure anyone will look back fondly on the year 2020 but I hope it will be a year we look back on and are proud of what we achieved in the months where no one was allowed out.
At County Fabrics we were like every other business, so
Something wonderful happened, we started receiving orders from not only the UK but from all over the world. Our little shop in a tiny village in central Scotland had become international!
We also discovered that with the right usability our website is a fantastic tool for people who live a distance away from our shop or for times (like now) when people cannot come into the shop to look at fabrics in person. They may not be able to touch the fabric or see a hanging length but the website is a starting point which can then lead to a telephone consultation, samples being sent, creativity fills the air and then finally a choice of fabric is made for whatever project you have requirements for whether it is made to measure curtains or blinds or re – upholstering a favourite chair. The website is a starting point.
Among many conversations over the last few months we especially loved this one…..
‘Choosing from a website and then a small sample is not as easy as being in your shop, browsing the fabrics and then seeing one in a long drape and beside a window. Your website is excellent and you made it as easy as you could, but not the same. Had I made a mistake? I would not know until they were hung and if so would just have to live with it. Delighted to report that it works; they look splendid. We will live very happily with these curtains.’
We are really proud of how the business has functioned over the last few months. Now all we need to do is keep up the momentum!